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|The Lacanian View Health Articles | April 3 , 2017
Born in Paris in 1901, Lacan was both a psychiatrist as well as a psychoanalyst, and he was greatly influenced by Freud. In fact, he is credited with the "return to Freud" movement and also with the ...
Born in Paris in 1901, Lacan was both a psychiatrist as well as a psychoanalyst , and he was greatly influenced by Freud.
In fact, he is credited with the "return to Freud" movement and also with the focus on linguistics and the choice of words, both intentional and accidental, as a factor of the structure of the unconscious as if it were a language. In other words, it is constantly changing and is not primitive or separate. In this way , one of the Lacanian theories is that after a traumatic event the individual cannot be "restored" to a specific point of mind before the event, as that point no longer exists because of the trauma.
The Role of Linguistics
The Lacanian view sees linguistics and language as a way that a person represents a desire. The language creates the connection between the desire and the need for connection. The language, in turn, is influenced by culture and by history with the subject always trying to create a specific representation of self.
In this way, Lacan saw language as a mask , used to attempt to hide or to cover up a desire. Through language there are also relationships, and like Freud, the focus was on infant sexuality and the role of the desires of the mother.
The Mirror Stage
The mirror stage was perhaps the central element to consider with the Lacanian view. This was also based on the work of another psychologist, Henri Wallon, who focus his studies no how reflections in mirrors elicited specific types of behaviours from both animals as well as humans.
There is a difference of course , with animals quickly becoming disinterested in their reflection while humans become more interested. With chimpanzees, there is a recognition of the reflection as their own by about 6 months of ages. While human children are interested in reflections by six months, it is not until about 15 years of age that children recognize themselves.
Lacan saw this as a way for children to develop a unique identity of self.聽 From this literal sense of looking into a physical mirror, the concept has expanded to the child observing others and mimicking the gestures as if looking into a mirror as a way to develop behaviour.
In later studies, Lacan expanded this view to show the formation of the Ego in the child and the change in the mental development. He also saw the mirror stage as symbolic , where the child recognizing his or her own image is able to see him or herself as a unique individual and the parent as the Other. The parent's role is to reflect that of the child, creating both realities as well as the sense of the separateness of Self.
These types of theories or views are used as a basis for different aspects of psychoanalysis. They form a way or an approach to structuring interactions for the psychoanalyst, helping to create understanding for the client.
"Yellow Page usage amongst people in their, say below 50, will drop to near zero over the next five years." - Bill Gates (Seattle Times , 2007)
The Way We Find Information Has Changed
There used to be a time when everything people wanted to find within a city was in a big yellow book and all you had to do as a business was make sure you were in it and you were pretty much covered.
That big book still exists but not too many people are too looking for you there. Rather the dynamic new standard for gathering information is the internet search.
Powered by engines such as Google, Yahoo!, and Bing, information seekers are able to find the websites of the businesses offering the services they need in seconds.
That being said, while there's clearly an advantage to having a website , it's not so much of an advantage when everybody else has one too.
First is Still the Best
In the big yellow book days there was a huge obvious benefit to be had from being on the first few pages in a given category.
Back then the companies with names starting with the beginning of the alphabet got listed first. In fact many businesses used to choose their name solely based on optimizing it for these directories.
You might be happy to learn that not much has changed in this regard. There's still a huge benefit today to be derived from your business showing up on the first few search result pages within a search engine. But what's different is getting your site ranked highly on the first pages isn't as easy as "ABC, 123" naming anymore. Adding to the challenge further is the fact that if you're on top today it doesn't mean you'll automatically stay there forever; today's listings are completely dynamic.
Appealing to the Invisible Robots and Spiders
So then how do search engines like Google, Yahoo!, and Bing determine which company sites get to be displayed first for a specific "category"?
The short answer is that they use extremely complex algorithms in combination with computerized invisible worker agents called "Robots" or "Spiders" to determine and display the sites that best satisfy what the searcher was looking for based on the specific search phrase they entered (What the industry refers to as referred to as Keywords or keyword phrases).
So intuitively we can see that it would be beneficial to rank highly for the keyword phrases that define your business and its services or products. Often the exact same phrases that people would use to find your business.
Unfortunately, it is likely that you're competitors will want to rank well for the exact same keywords which raises the following two questions.
First , how exactly do you go about ma.